Identity points may be used for room upgrades.įlyerTalk member Cova provides a detailed description of the Identity loyalty program and membership tier benefits with qualifications. Identity members who book their hotel stay through a third-party partner or online travel agency will receive a flat amount of 1,000 points per night of accommodations, in addition to points earned on their other expenditures.10 points for every $100 wagered on table games (approximate – varies by game type).10 points for every $50 wagered on video poker.10 points for every $15 wagered on reel/video reel slot.10 points for every $4 of other resort spending (e.g., restaurants, spa, selected retail).10 points for every $1 spent on room or suite accommodations.Identity Points can be earned by members as follows: Identity Points reside in a member’s personal account and are based on the amount of dollars either spent or wagered. The big advantage of Identity is for gamblers. Marriott Rewards requires $3,500 in base spend to earn a free night, although elite members and promotion bonuses may reduce that hotel spend amount significantly. Use your free night on a weekend for best value. Assume $200 per night average room rate and you earn a free night after just $1,600 in hotel spend. ![]() Identity members receive 10 points per $1 for hotel room rate and a free night after 8 nights at the Cosmopolitan. Identity may be the preferable rewards program for guests more interested in the Cosmopolitan property than Marriott Hotels in general. FlyerTalk members report there is a Marriott Rewards representative at the hotel working with the Cosmopolitan to integrate loyalty benefits for its Marriott Rewards members. The Cosmopolitan is a Marriott Rewards category 7 hotel reward at 35,000 points for a free night. Marriott Rewards members earn 10 points per dollar at the Cosmopolitan just like other full service Marriott Rewards hotels. The hotel also participates in Marriott Rewards, so there is confusion with two hotel loyalty programs competing for guests. No wonder the Cosmopolitan came up with the name “Identity” for its gaming rewards program. Identity – The Cosmopolitan loyalty program ![]() Klein was suspended from his position and the Denizen hotel brand was shelved by Hilton.įinally in August 2010 Marriott Hotels penned an agreement with the Cosmopolitan to brand the hotel in the Autograph Collection of independent properties. ![]() Lawsuit puts Denizen brand on hold – Hotel World Network (April 17, 2009). Ross Klein, former president of Starwood’s luxury brands group took proprietary Starwood Hotel plans to Hilton Hotels Corporation when he became head of Hilton’s luxury and lifestyle brands and launched the Denizen brand project in amazingly short time. Months after Deutsche Bank foreclosed on the Cosmopolitan project in 2008, the news broke in March 2009 that Hilton would rebrand the hotel-casino project.ĭenizen Hotels never got off the ground due to legal troubles brought from an April 2009 corporate espionage lawsuit by Starwood Hotels claiming Mr. Then the Cosmopolitan was reported to become the first representative of Hilton’s new Denizen hotel brand. That was the plan reported in the Las Vegas Sun Apwhen the Cosmopolitan Resort and Casino was scheduled for an early 2008 opening. The Cosmopolitan Las Vegas could have been a Grand Hyatt. Marriott won the musical chairs game in branding the Cosmopolitan for its Marriott Rewards members. ![]() The Cosmopolitan Las Vegas is part of the Marriott Autograph Collection of independently branded hotels.
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